SoulCycle Co-Founders Elizabeth Cutler and Julie Rice are leading a fitness revolution. Their vision of a motivational 45-minute indoor-cycling workout combined with a chic branded environment, and “above and beyond” customer service came to life in 2006 in the rear lobby of an Upper West Side dance studio that Cutler found on Craigslist.
Determined to find an alternative to the fitness routines that felt like work, the pair designed a workout that combines inspirational coaching with high-energy music and a full body workout. Today, SoulCycle is a cardio party that inspires riders across the country.
Cutler and Rice run the day-to-day operations of SoulCycle, which has more than 1,500 employees across the United States. From scouting new studio locations and auditioning instructors to training staff and designing SoulCycle’s robust retail line, Cutler and Rice are engrossed in all aspects of SoulCycle.
They visit and ride in all studios (which they personally design) and work at every front desk to connect with riders and employees and encourage top-to-bottom communication. They are passionate about corporate culture and are committed to creating a workplace that fosters happiness, growth and community for all its employees.
Cutler and Rice met at a blind lunch in 2006 and opened the first SoulCycle studio a short three months later. Currently, SoulCycle has 52 locations nationwide. Riders of all ages have responded to the SoulCycle cardio party with over 60,000 people riding at SoulCycle every week. In 2007, SoulCycle launched a robust retail line, and today a new retail collection is released every month. In 2012, the company unveiled their very own SoulCycle Bike, an indoor cycle designed specifically for the SoulCycle ride. Cutler and Rice are humbled by the response to SOUL and are working hard to bring SOUL to the people.
Since launch, philanthropy has been a key foundation to the brand. Each day, SoulCycle opens its studios so that members of the community can host charity rides to raise money for causes that are near-and-dear to their hearts. In 2014, SoulCycle raised north of $2.5M for charity.
SoulCycle recently launched its SoulScholarship program, where at-risk youth have complimentary access to SoulCycle classes through a mentorship program. Cutler and Rice were honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014, SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company and was rated the sixth most influential brand on Twitter at CES in January of 2015. Cutler was named to Elle Magazine’s The Agenda, a board of 43 female powerhouses who are joining forces to improve the lives of women. Rice is a Board Member of Girls on the Run. Cutler and Rice are contributing editors to The Wall Street Journal’s Accelerator’s column and in 2015, Cutler and Rice were voted as two of Fast Company’s “Most Creative People in Business.”
SoulCycle isn’t just in the business of changing bodies; it’s in the business of changing lives.