Sal Masekela is a beloved commentator, journalist, musician and producer best known for his work presenting NBC’s Red Bull Signature Series; ESPN’s Summer and Winter X Games, which he hosted for 13 years; his cultural reporting in South Africa during the 2010 FIFA World Cup; and hosting E!’s Daily 10. In February 2014, Sal made his Olympic broadcasting debut from the Winter Olympics in Sochi, reporting features for NBC’s nationally syndicated Olympic Zone. He was most recently seen as a guest co-host on Bravo’s TakePart Live.
Sal helped launch the one-of-a-kind action sports programming block Red Bull Signature Series (RBSS) in 2012 for NBC Sports and its action sports brand Alli. As the face of RBSS he navigates viewers through extreme competitions in motorsports, bike, surf and snow. In addition to RBSS–his partnership with Red Bull Media House–Sal also produces and develops original content for the multi-platform media company.
A native of New York, Sal’s flair for entertainment emerged at an early age as he toured the world with his father, South African jazz icon Hugh Masekela. Sal’s own band Alekesam shares the name of his first film which chronicles his relationship with his father and their connection through music, which premiered at the Tribeca Film Festival in 2012. Alekesam’s music has been featured on Entourage and House of Lies, with their newest single, “All is Forgiven” featured on the season four premiere of the Showtime hit. “All is Forgiven” has been played everywhere from Los Angeles’ KCRW “Morning Becomes Electric” to the hip-hop morning show staple “Sway in the Morning,” a tribute to the music’s soulful and infectious sounds.
When he was a teenager, Sal’s unique upbringing brought him to Southern California, where he was first exposed to surfing, snowboarding and skateboarding. His love for the sports, their extraordinary athletes, and the culture surrounding them gave Sal the unparalleled perspective he’s used to become today’s media authority on action sports. His ability to relate to athletes and tell their stories in a humanizing, personal way that resonates with viewers has made him a favorite not only within the action sports community, but of anyone fortunate enough to be on the receiving end of Sal’s remarkable insights.
Sal’s creativity and mastery of storytelling extends behind the camera to his production company, UX Entertainment. Based in Los Angeles, UXE specializes in film, commercials, music videos, and animation work. The award-winning work of UXE puts it in elite company amongst the boutique production firms in entertainment and sports. His design aesthetics also extend into fashion through his clothing company, Art of Craft, which donates a percentage of every sale back to charity. Sal is often called upon to lend his encompassing and captivating style of hosting to live events, including YouTube’s Brandcast in New York and Paris, YouTube Live on Stage from the Kennedy Center and Google’s Zeitgeist.
In addition to his hosting, producing, acting, writing and voice over work, Sal lends his name and time to the charity he cofounded, Stoked Mentoring, a nonprofit action sports organization for at-risk youth whose mission is “developing successful teens with opportunity, knowledge, experience, and determination through the use of action sports, mentoring and coaching.” Sal also serves on the board of the Tony Hawk Foundation.