Rohan Oza
Founder, CEO, and Marketing Executive
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Biography Print Bio

Serial entrepreneur Rohan Oza is founder and chief executive of Idea Merchants Capital. Prior to Ideas Capitol, Oza was Chief Marketing Officer at Coca-Cola. Oza’s greatest success came with his work at Glaceau, where he was best known for developing Vitaminwater and Smartwater in internationally recognized brands. Oza has put money into the makers of Popchips snacks and a natural health drink called Bai, among other products. He co-founded the manufacturer of the design-savvy, eco-friendly Soma, a countertop water filtration system.

Rohan’s strong track record and consistent success has enabled him to identify key trends and leverage those insights to build iconic brands. In 2002, Oza left The Coca -Cola Company to join Glaceau. There, as partner and CMO, he built the powerhouse brands Vitaminwater and Smartwater via innovative marketing and creative partnerships with 50 Cent, Jennifer Anniston, Kobe Bryant, and Tom Brady.

These partnerships changed the entire landscape of entertainment marketing. Oza’s career came full circle when Coke purchased Glaceau for $4.1B in 2007, and appointed him Chief Marketing Officer across all still Coke brands. Some of his latest ventures include Popchips, Vita Coco, Bai, and Flywheel. Rohan was named to the “40 Under 40” list by Crain’s in 2007 and by Sports Business Journal in 2008 & 2009. He was also honored with the “Marketing 50” award by Ad Age in 2009.

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