Nir Eyal
Entrepreneur & Author of "Hooked"
Call 424.288.2898

Biography Print Bio

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the Wall Street Journal bestseller Hooked: How to Build Habit-Forming Products. The book was also recently named one of Inc. Magazine’s “Top 10 Marketing Books of 2014” and “one of the best business books of the year” by Goodreads. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Nir attended The Stanford Graduate School of Business and Emory University.

Speech Topics

  • Consumer Behavior/Creating Habit Forming Products
    Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
  • Un-Hooked: Increasing Focus in the Age of Distraction
Official Site: Nir & Far
Article: Compulsive Behavior Sells
Article: Top 10 Marketing Books
Video: Why Depressed People Check Their Email More
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