Over the past 35 years, Ken Dychtwald, Ph.D., has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing and workforce implications of the “age wave.” He is a psychologist, gerontologist and author of sixteen books on aging-related issues, including Bodymind, Age Wave: The Challenges and Opportunities of an Aging Society, Age Power: How the 21st Century Will be Ruled by the New Old, The Power Years: A User’s Guide to the Rest of Your Life, Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent and A New Purpose: Redefining Money, Family, Work, Retirement and Success. His article in The Harvard Business Review, “It’s Time to Retire Retirement,” was awarded the prestigious McKinsey Award tying for first place with the legendary Peter Drucker.
In 1986, in partnership with his wife, Maddy Dychtwald, Dr. Dychtwald became the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product and service development for boomers and mature adults. In recent years, he has served as a fellow of the World Economic Forum and is the recipient of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. American Demographics Magazine honored him as the single most influential marketer to baby boomers over the past quarter century.
Ken’s strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide, including: The New York Times, The Wall Street Journal, The Financial Times, Fortune, TIME, Newsweek, Business Week, Inc., 60 Minutes, Good Morning America, ABC World News Tonight, PBS, NPR and BBC. In the past two years, Ken Dychtwald and his work have received over 500 million media impressions worldwide.
During his career, Dr. Dychtwald has addressed more than two million people worldwide in his speeches to corporate, association, social service and government groups, and his strikingly accurate predictions frequently receive prestigious national media coverage. His explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors from vitamins and cookies to automotive design and retail merchandising to mutual funds and health insurance. A highly sought-after public speaker and consultant, he is consistently praised for his unique ability to blend cutting-edge social science and marketing wizardry with world-class presentation showmanship.
Through his sought-after presentations, his breakthrough research and consulting initiatives, and his leadership within both the social science and business communities, Ken Dychtwald has dedicated his life to battling ageist stereotypes while promoting a new and vital image of maturity. Ken, his wife Maddy, and their two children live in the San Francisco Bay area.