SoulCycle Co-Founder and Chief Talent and Creative Officer, Julie Rice and her partner Elizabeth Cutler have changed people’s relationship with exercise. Instead of something to check off their to-do list, it is something people look forward to. Their vision of a motivational 45-minute indoor-cycling workout combined with a chic branded environment, and “above and beyond” customer service came to life in 2006 in the rear lobby of an Upper West Side dance studio found on Craigslist.
Rice and her partner co-founder Cutler, visit and ride in all studios (which they help design) and still work at every front desk to connect with riders and employees and encourage top-to-bottom communication. They are passionate about corporate culture and are committed to creating a workplace that fosters happiness, growth and community for all its employees.
Rice and Cutler were honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014, SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company and was rated the sixth most influential brand on Twitter at CES in January of 2015. Cutler and Rice are contributing editors to The Wall Street Journal’s Accelerators column and in 2015; Cutler was voted one of Fast Company’s Most Creative People in Business. In 2015, Cutler and Rice were honored as Adweek’s Brand Geniuses.
Prior to opening SoulCycle, Rice worked in the entertainment business where she discovered and developed talent for 15 years. Rice lived in Los Angeles, California for 9 years where she worked as a manger at Handprint Entertainment. It was in California she discovered the freedom and joy that exercise could provide. A graduate of the State University of New York at Binghamton, she majored in English and Theater. Julie lives in NYC with her husband Spencer and daughters who continue to inspire and feed her Soul on a daily basis.