Jenny Fleiss
CEO & Co-Founder, Code Eight
Co-Founder & Board Member, Rent the Runway
Call 424.288.2898

Biography Print Bio

Jenny recently started Code Eight, the first portfolio company within Walmart’s start-up incubator. As CEO and Co-Founder of Code Eight, she leads a team focused on developing highly-personalized, one-to-one shopping experiences. Jenny co-founded Rent the Runway, a business that has transformed the retail industry by making designer clothing rentals a convenient and accessible luxury experience for millions of women. During her time at Rent the Runway, Jenny wore many different hats, serving as President, Head of Logistics, Head of Business Development and Head of Special Projects. Jenny remains a Rent the Runway board member and advisor.

Jenny has been honored with numerous recognitions including: Inc. Magazine’s “30 Under 30”; Fortune Magazine’s “40 Under 40” and “Most Powerful Women Entrepreneurs”; and Fast Company’s “Most Influential Women in Technology”. Prior to Rent the Runway, Jenny worked at Lehman Brothers and Morgan Stanley as part of their Strategic Planning Groups.

She earned her MBA from Harvard Business School and graduated Cum Laude from Yale University. She is Co-Founder of the RTR Foundation, a proud advisor to several female-founded start-ups, serves on the advisory board of the HBS Startup Studio and is a guest lecturer at Yale, Princeton, NYU, Columbia and Harvard Business School. She currently resides in New York City with her husband and three children.

Speech Topics

  • Intrapreneurship
    Intrapreneurs are important drivers of innovation within successful businesses and are the fastest rout to scaleable impact. As new technologies drive change faster than ever, finding quick ways to drive change from within is critical. Moreover, intrapreneurship offers employees new opportunities so that they can stay engaged over the long term and is a draw for new talent. For these reasons, Fortune 500 companies are empowering employees to take risks in an effort to solve unique problems. Jenny Fleiss was hired by Walmart to lead its first incubated start-up. Through her firsthand experience co-founding Rent the Runway, a start-up that changed consumer behavior and the retail landscape, Jenny has created a template for innovation within the world's largest retailer. Jenny lays out a roadmap for companies to decode the path to innovation while leveraging undeniable assets of the world's largest companies.

  • Experiential Marketing – The New Frontier:
    • The Material Economy vs. The Experience Economy
    • The Experience Economy expanding the market
    • A new focus on the experience increases personal comfort in renting and decreases importance of ownership

  • The Dress is Just the Beginning – Building a Lasting Relationship with Your Customer
Official Site: Rent the Runway
Article: Wal-Mart's Tech Incubator Hires Co-Founder of RTR
Article: RTR Raises 60M in Funding
Article: Are Women Ready to Rent Their Work Wear?
Article: RTR Mines User Data To Design Sleek New Flagship
Article: 10 Female-Run Startups Wowed RTR
Article: RTR's Formula for Finding Women Leaders
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