Jenny Fleiss
Co-Founder & Board Member, Rent the Runway
Head of Walmart's Tech Incubator, Store No. 8
Call 424.288.2898

Biography Print Bio

Jennifer Fleiss is leading the first startup in Walmart’s Store No. 8 tech incubator. They are tasked with developing “highly personalized, one-to-one shopping experiences.” Jennifer says, “the big mission is to make shopping magical and enjoyable for consumers. There isn’t as much magic in online shopping today.”

Before joining Walmart’s incubator, Jennifer is a Co-Founder and remains a Board Member of Rent the Runway, a business that has transformed the retail industry by making designer dress and accessory rentals a convenient and accessible luxury experience for millions of women. With over 6 million members, 1,100 employees and 450 designer brands, Rent the Runway is the largest rental platform in the world, democratizing luxury for women everywhere.

She co-founded the company in 2009 with Jennifer Hyman and has since raised $190 million in venture capital. Jennifer has been honored with numerous recognitions including: Inc. Magazine’s “30 Under 30”; Fortune Magazine’s “40 Under 40” and “Most Powerful Women Entrepreneurs”; and Fast Company’s “Most Influential Women in Technology”.

Jennifer and Jennifer partnered with UBS to launch Project Entrepreneur, a program dedicating to providing women access to the tools, training and networks needed to build scalable, economically impactful companies.

Prior to Rent the Runway, Jennifer was with Lehman Brothers’ Asset Management Group where she was responsible for analyzing business growth opportunities through acquisitions, international expansion and new product strategies. Before that she worked at Morgan Stanley as part of the Strategic Planning Group crafting long-term company strategy.

She received her BA from Yale University, Cum Laude, and her MBA from Harvard Business School. Jennifer is Co-Founder of The RTR Foundation, a guest lecturer at Yale, Princeton, Columbia and Harvard Business School, an advisor to several female founded start-ups and a member of the Young Entrepreneurs Council. She currently resides in New York City with her husband, daughter, son and dog.

Speech Topics

  • Experiential Marketing – The New Frontier:
    • The Material Economy vs. The Experience Economy
    • The Experience Economy expanding the market
    • A new focus on the experience increases personal comfort in renting and decreases importance of ownership
  • The Dress is just the Beginning – Building a Lasting Relationship with Your Customer
Official Site: Rent the Runway
Article: Wal-Mart's Tech Incubator Hires Co-Founder of RTR
Article: RTR Raises 60M in Funding
Article: Are Women Ready to Rent Their Work Wear?
Article: RTR Mines User Data To Design Sleek New Flagship
Article: 10 Female-Run Startups Wowed RTR
Article: RTR's Formula for Finding Women Leaders
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