Jamie Gutfreund
Chief Marketing Officer, Deep Focus
Call 424.288.2898

Biography Print Bio

Considered one of the world’s foremost experts on Gen Y or, “Millennials,” and Gen Z trends, consumer behaviors and preferences, Jamie Gutfreund is recognized internationally for helping business leaders move beyond data-driven analyses to provide a more tangible understanding of the why behind this young generation’s desires, attitudes and actions.

In her role as Chief Marketing Officer for Deep Focus, Jamie’s provocative presentations and consulting efforts have provided insights and inspiration for a wide variety of leading companies and brands including Microsoft, Google, IBM, The Walt Disney Company, Red Bull, Victoria’s Secret, Elle magazine and Coty. Through her understanding of the evolving modern-day consumer, Jamie guides the efforts of CMOs and CEOs to develop and enhance innovative products, break-through marketing and digital strategies, and forward-thinking HR programs that improve and sustain engagement for both employees and consumers. In addition to placing current generational and cultural developments into their relevant business contexts, Jamie frequently serves as a bridge to Silicon Valley, helping innovative technology companies and entrepreneurs form strategic partnerships with global brands.

An early pioneer in digital content, marketing and entertainment, Jamie worked for Microsoft, Expedia, and Prodigy developing original content and business strategies for clients, brands, and entertainment partners. She also served as a business development executive focused on international marketing for Saatchi & Saatchi in London, where she led campaigns for Lufthansa, Procter & Gamble, and the Summer Olympics in Barcelona.

Jamie was recently named to Elle magazine’s Elle Agenda, a list of 43 women who are changing the world, alongside Maria Shriver, Mellody Hobson and Kerry Washington.

Jamie is a mother of two (one Gen Y, one Gen Z) and currently resides in Los Angeles.

Official Site: Deep Focus
Video: Realism and Idealism
Article: Is Your Brand Real Enough?
Article: The Agenda
Article: Ask the Rebels
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