Considered one of the world’s foremost experts on Gen Y or, “Millennials,” and Gen Z trends, consumer behaviors and preferences, Jamie Gutfreund is recognized internationally for helping business leaders move beyond data-driven analyses to provide a more tangible understanding of the why behind this young generation’s desires, attitudes and actions.
In her role as Chief Marketing Officer for Deep Focus, Jamie’s provocative presentations and consulting efforts have provided insights and inspiration for a wide variety of leading companies and brands including Microsoft, Google, IBM, The Walt Disney Company, Red Bull, Victoria’s Secret, Elle magazine and Coty. Through her understanding of the evolving modern-day consumer, Jamie guides the efforts of CMOs and CEOs to develop and enhance innovative products, break-through marketing and digital strategies, and forward-thinking HR programs that improve and sustain engagement for both employees and consumers. In addition to placing current generational and cultural developments into their relevant business contexts, Jamie frequently serves as a bridge to Silicon Valley, helping innovative technology companies and entrepreneurs form strategic partnerships with global brands.
An early pioneer in digital content, marketing and entertainment, Jamie worked for Microsoft, Expedia, and Prodigy developing original content and business strategies for clients, brands, and entertainment partners. She also served as a business development executive focused on international marketing for Saatchi & Saatchi in London, where she led campaigns for Lufthansa, Procter & Gamble, and the Summer Olympics in Barcelona.
Jamie was recently named to Elle magazine’s Elle Agenda, a list of 43 women who are changing the world, alongside Maria Shriver, Mellody Hobson and Kerry Washington.
Jamie is a mother of two (one Gen Y, one Gen Z) and currently resides in Los Angeles.
"Without fail, Jamie left her audience captivated, amused, and eager to interact with her more. I was so impressed with Jamie's ability to present, that I asked her to keynote and emcee Curalate's first conference to over 100 of our most important clients and partners. I could not have been happier with her performance on such an important stage."- CEO and Co-Founder, Curalate
"Jamie has been a driving force behind a lot of the solutions-based insights ELLE has delivered to our clients in the last few years. Jamie is a dynamic and knowledgeable presenter and has engaged every ELLE staffer and senior-level client she's been in contact with... and genuinely makes operating at such a high level look easy!"- Brand Development Director, ELLE/ELLE.com
"Jamie was excellent! I heard from so many people saying what a wonderful presentation she gave! Thank you for all the work you have done to help coordinate this as it is much appreciated!"- Association of Organ Procurement Organizations
"Everything went well on Saturday. Jamie is great and delivered a very engaging and informative presentation. I have received a lot of positive comments from those that attended."- Ingersoll Rand
"Jamie Gutfreund blew the Council of Fashion Designers of America (CFDA) Membership away with her insightful, and oftentimes hilarious, approach to engaging consumers. Bolstered by data and dynamic videos, her innovative advice on how to appeal to millennials' attitudes and behaviors left the CFDA's designers with actionable plans that will have direct results on their businesses."- Council of Fashion Designers of America
"Every time that we work with Jamie, the team comes away energized. She has a unique way of translating data to a customized presentation of insights specific to our business of television and content. It is not always easy to get creative executives to embrace research but Jamie provides context around audience behavior to support creative thinking and concept development. She combines insights with hands on activities to immediately apply the ideas and concepts in a tangible way."- President, Advertiser Sales, Strategy & Research, Sony Pictures Television