Freddie Sayers is Editor-in-Chief of YouGov, one of the most quoted sources in the world for data on public opinion, trends and society.
A keen political observer of European and American politics and society, he looks at the hard evidence of what people think and how they behave to find the underlying story of what is really going on – the bigger picture behind the numbers.
What does Brexit really mean for the world? Will Hillary Clinton defeat Donald Trump? And what does technology mean for our democracy?
Before joining YouGov, he built and sold two businesses in the opinion and data space. First PoliticsHome, which became the highest traffic political website in the UK and the first online media to be represented in the British parliamentary press corps; then Opigram, an opinion-exchange platform with over a million members that YouGov acquired in 2013.
His commentary has appeared in the Spectator magazine, the Daily Telegraph, the Guardian, Prospect Magazine and the Evening Standard.
Sayers received his undergraduate at St.Pauls School in London and his Masters in English Language and Literature from Oxford University.