SoulCycle Co-Founder, Elizabeth Cutler and her partner Julie Rice are leading a fitness revolution. Their vision of a motivational 45-minute indoor-cycling workout combined with a chic branded environment, and “above and beyond” customer service came to life in 2006 in the rear lobby of an Upper West Side dance studio that Cutler found on Craigslist.
Determined to find an alternative to the fitness routines that felt like work, the pair designed a workout that combines inspirational coaching with high-energy music and a full body workout. Today, SoulCycle is a cardio party that inspires riders across the country.
Currently, SoulCycle has more than 1,500 employees across the United States and 48 locations nationwide, with plans to open nearly 60 studios worldwide by 2015. Riders of all ages have responded to the SoulCycle cardio party with over 90,000 people riding at SoulCycle every week. Cutler and Rice are humbled by the response to SOUL and are working hard to bring SOUL to the people.
Cutler and Rice were honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014, SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company and was rated the sixth most influential brand on Twitter at CES in January of 2015. In 2015, Cutler was named to Elle Magazine’s The Agenda, a board of 43 female powerhouses who are joining forces to improve the lives of women. Cutler and Rice are contributing editors to The Wall Street Journal’s Accelerators column and in 2015; Cutler was voted one of Fast Company’s Most Creative People in Business. In 2015, Cutler and Rice were honored as Adweek’s Brand Geniuses.
Prior to moving to NYC, Cutler lived and worked in Telluride, Colorado for 10 years and sold luxury real estate for Telluride Properties, the Sotheby’s affiliate and practiced Jin Shin Jyutsu (ancient practice and philosophy of healing/acupuncture). A graduate of the University of Colorado, she majored in Art History and Religious Studies. She spent a year of college doing study abroad in Bodh Gaya, India where she lived in a Burmese monastery studying Buddhist philosophy, history and meditation. She has traveled extensively and has had a lifelong interest in human potential. Originally from Chicago, Elizabeth lives in NYC with her husband and two daughters.