David Meerman Scott
Marketing & Sales Strategist
Call 424.288.2898

Biography Print Bio

David Meerman Scott is an internationally acclaimed sales and marketing/pr strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of ten books (including four international bestsellers) with over one million books in print. The New Rules of Marketing & PR, now in its 4th edition with over 350,000 copies sold, is a modern business classic that has been translated into 26 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller and Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker on sales and marketing who has appeared in more than 40 countries and on all seven continents. His tailored and high energy presentations are an entertaining and urgent call to action where fresh ideas are punctuated rapid-fire with bold images, video and success stories to energize audiences. He inspires them to set old ideas and fear aside and use these new tools and Real-Time strategies to achieve real, measurable, no-cost results and seize the initiative, open new channels and grow their brand. David’s groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way to engage the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the strategies like Newsjacking to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed and immediacy as a strategic weapon.

David Meerman Scott is a lifelong globalist with real-world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

In addition to his work as a writer, researcher and international speaker, David is also an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he serves as Marketer in Residence (successful IPO in October 2014), VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.

Speech Topics

  • The Agile Rules of Sales
    The ongoing communications revolution has profoundly affected the sales process. Buyers are now in charge, often bypassing the traditional selling model altogether by learning for themselves about your products and services, your competitors, and what customers say about you (whether true or not!).
  • Grow Your Business Right Now!
    Gone are the days of planning sales strategies or marketing and public relations programs to suit your timetable. In a Real-Time world if you’re not engaged, you’ve opened doors for your competition. Caught up in old, time-consuming processes, too many organizations leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be one of them.
  • The New Rules of Marketing & PR
    You can’t generate attention in today’s always-on, web-driven world with dusty old strategies. The Web has liberated us from the tyranny of paying for attention! There are four main ways to generate attention: You can BUY attention (this is called advertising); you can BEG for attention (this is called Public Relations); you can BUG people one at a time to get attention (this is called sales) or you can EARN attention online by creating great information that your buyers want to consume such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks—it is all free and its called The New Rules of Marketing and PR.
  • Going Beyond the Keynote
    David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.
MEDIA GALLERY
The New Rules of Marketing & PR
The New Rules of Sales & Service
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