Brandon Steiner started out in food service and hospitality in Baltimore, managing a hospital cafeteria and high-end hotel restaurants. Returning to his native New York, he managed the Hard Rock Café in the late 80s. During his time at the Hard Rock Café and later at the Sporting Club, Brandon met many of the athletes he would later represent. At the Sporting Club, New York City’s first full-service sports bar, Brandon made his foray into sports marketing – hiring athletes as “guest bartenders” for charity events.
As Brandon met and got to know athletes, he learned that most did not have anyone to represent them for speaking engagements, and recognized the opportunity. In 1987, to fill that void, Brandon established Steiner Associates (later renamed Steiner Sports) with only $4,000, a one-room office, and an intern.
By the late 90s, Steiner Sports had dozens of employees and represented most of the big-name athletes in New York. The company also expanded its business focus to collectibles as the athletes Brandon represented signed memorabilia he used for corporate gifts and to help acquire new clients for Steiner.
Brandon’s unprecedented partnership with the New York Yankees, in 2004, provided a way to offer fans authentic Yankees memorabilia and one-of-a-kind fantasy experiences at Yankee Stadium. Steiner Sports developed similar partnerships with Notre Dame Football, Syracuse Athletics, and Madison Square Garden to bring fans closer to the games and athletes through meet-and-greets, speaking appearances and signed memorabilia, including game-used jerseys and equipment.
In 2008, Steiner Sports bought the exclusive rights to the disassembled Old Yankee Stadium to develop an entire, authentic Stadium product line, giving fans the once-in-a-lifetime opportunity to take home seats, signs and bricks from Monument Park.
Today, Steiner Sports generates $40 million in annual revenue and employs 100 people.
In 2003, Brandon published his first book, The Business Playbook: Leadership Lessons from the World of Sport. In 2012, Brandon released his second book, You Gotta Have Balls, which chronicles his long career, and the life and business lessons he learned. Brandon has guest lectured at some of the top business schools in the country, including The Harvard Business School, The Kellogg School of Business, Columbia and Yale. Brandon has also spoken to Fortune 500 companies across many industries.
Brandon has become a media personality as a regular guest on 98.7 FM ESPN-NY Radio and co-host on YES Network’s Yankees-Steiner: Memories of the Game. He is frequently utilized as an expert commentator on sports and marketing on national news networks including CNBC, CNN, MSNBC, and ESPN, and in newspapers, including The New York Times and The Wall Street Journal.
Brandon was instrumental in creating the David Falk Sports Management Program at Syracuse University and is a Founding Member.
Brandon devotes time to and supports several charities, including Family Services of Westchester, an organization that helps provide quality social and mental health services. With Brandon’s help, Family Services of Westchester has been able to open two group homes for teenage boys and girls.
Brandon resides in Scarsdale, New York with his wife Mara and their two children.