Baratunde Thurston
Co-Founder, Cultivated Wit
Call 424.288.2898

Biography Print Bio

Baratunde Thurston is a futurist comedian, writer, and cultural critic who helped re-launch The Daily Show with Trevor Noah, co-founded Cultivated Wit and the “About Race” podcast, and wrote the New York Times bestseller How To Be Black. Baratunde is a highly sought-after public speaker, television personality, and thought leader who has been part of noteworthy institutions such as Fast Company, TED, the MIT Media Lab, The Onion, and the gentrification of Brooklyn, New York.

Baratunde has an uncanny ability to crack the shell of any uncomfortable topic through a personal, accessible, and intelligent point of view.

With an ancestry that includes a great-grandfather who taught himself to read, a grandmother who was the first black employee at the U.S. Supreme Court building, a computer-programming mother who took over radio stations in the name of the black liberation struggle, and an older sister who teaches yoga at her donation-based studio in Lansing, Michigan, Baratunde has long been taught to question authority and forge his own path. It helps that he was raised in Washington, D.C. under crackhead Mayor Marion Barry.

His creative and inquisitive mind, forged by his mother’s lessons and polished by a philosophy degree from Harvard, have found expression in the pages of Fast Company, the screens of HBO, Comedy Central, CNN, MSNBC, BBC, the sound waves of NPR and roughly one bajillion podcasts, including “Our National Conversation About Conversations About Race,” which he co-created with Raquel Cepeda and Tanner Colby. He has hosted shows on Discovery’s Science Channel, Yahoo, AOL, YouTube, and Pivot TV, where he was co-host of TakePart Live with Meghan McCain and Jacob Soboroff. In 2016 he hosted a special three-part PBS series of TED Talks.

Far from simply appearing in media, Baratunde is also helping define its future. In 2006 he co-founded Jack & Jill Politics, a black political blog whose coverage of the 2008 Democratic National Convention has been archived by the Library of Congress. From 2007 to 2012, he helped bring one of America’s finest journalistic institutions into the future, serving as Director of Digital for The Onion then did something similar as Supervising Producer for digital expansion at The Daily Show with Trevor Noah. He has been a judge for the Knight Foundation News Challenge, an affiliate at the Berkman Center for Internet and Society, and a director’s fellow at the MIT Media Lab. His book, How To Be Black, was published by Harper Collins in February 2012 and is a New York Times bestseller.

In 2012, he co-founded Cultivated Wit, a comedic digital company on a quest to merge comedy and technology into a new genre of creative expression, with Brian Janosch and Craig Cannon. The company produces Comedy Hack Day during which developers and comedians collaborate to make intentionally funny tech projects that humanize technology while offering social commentary on the world at large.

The ACLU of Michigan honored Baratunde “for changing the political and social landscape one laugh at a time.” He was nominated for the Bill Hicks Award for Thought Provoking Comedy. The Root named him to its list of 100 most influential African Americans, and Fast Company listed him as one of the “100 Most Creative People In Business.” He has advised the Obama White House and serves on the National Board of BUILD, an organization that uses entrepreneurship-based experiential learning to propel underserved youth through high school on to college and career success.

When he’s not staring at glowing rectangles, Mr. Thurston, which he goes by toward the end of his bio, cooks, does yoga, and punches bags designed for that purpose. Mr. Thurston has traveled heavily within and beyond the United States and lives in Brooklyn, New York.

Speech Topics

  • Digital Storytelling Doesn’t Have To Be Boring And Sucky. It Can Be Fun!
    There’s just too much content in the world, and getting people’s attention is, like life, hard. Baratunde Thurston was a political blogger for four years, ran digital strategy for The Onion for five years, authored a New York Times best-selling book that continues to find life on Instagram, and lives to engage communities and tell stories in fun and empathetic ways. This talk comes with guaranteed laughs and guaranteed actionable insights based on Baratunde’s direct experience, the work of his media company Cultivated Wit, and the good work of people with whom he has no connection but for whom he has respect because he’s humble like that.
  • How To Be Black (And Other Matters of Race and Identity)
    Baratunde uses his New York Times best-selling book, and the public reaction to it, as a jumping-off point to thoughtfully, hilariously, and interactively talk about that most uncomfortable of subjects: race. The live experience of How To Be Black is part biographical journey from the birth of his great-grandfather post-slavery through the re-election of the nation’s first black president to the rise of open white supremacy. It’s part digital media showcase, looking at how race intersects with the internet. It’s part discussion forum as Baratunde fields and facilitates open questions from the audience. Also, if you don’t book him to give this talk, you’re a racist.
Official Site: The Daily Show
Official Site
Official Site: Cultivated Wit
Comedy Hack Day
How To Be Black
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