Stan Rosenfield

Stan Rosenfield knows what it takes to work with the best actors, directors, producers, writers, and other creative talent. As president of Stan Rosenfield & Associates, a Los Angeles entertainment public relations firm, Stan represents notable personalities including Robert De Niro, George Clooney, Danny DeVito, Geoffrey Rush, Gene Simmons, Helen Mirren, Charlie Sheen, Kelly Ripa, Andy Garcia, Kelsey Grammer, Hank Azaria and John Goodman.

Rosenfield teaches an entire course at UCLA Extension called Strategies for Representing Talent in Agency Public Relations and is a frequent guest lecturer on Entertainment Public Relations at several universities, including UCLA, USC and Loyola. Through Rosenfield's courses, individuals learn about the inside workings of an entertainment public relations company from a top media strategist whose talent list reads like a Who's Who of the industry.

In his course on Strategies for Representing Talent in Agency Public Relations, Stan explores a wide spectrum of agency strategies, including how to sign clients, how to keep your client base, and how to create ongoing publicity campaigns designed to fit your client's specific needs. The course also covers how to create and maintain relationships with your clients and the media, how to develop pitches and story ideas for electronic and print outlets, how to create and sustain an image, how to handle damage control, how to solve career problems--and more. While the focus is on strategies in the entertainment field, the course also examines proven methods of obtaining publicity.

These insights garnered are useful to anyone who handles clients. Guest speakers invited to his courses include a prominent media trainer, a print and electronic journalist who talks about what makes the media receptive to public relations pitches, the editor of one of the nation's largest blogs and an expert in crisis management/ damage control.

Speaking alongside Stan Rosenfield is Barbara Beck. Beck is best known for her Emmy Award winning work on the Los Angeles based KTLA Morning News, a sometimes irreverent and usually entertaining, first-of-its-kind broadcast which remained #1 in Nielson ratings as long as she was host.

At WLOX, where she began her broadcast career, she was awarded several Associated Press and local Emmy Awards for investigative reporting, feature writing, and the series Our Finest Hour. At WSVN in Miami, she anchored an early morning news and talk show and then reported for the 4, 5, 6 and 10 p.m. newscasts. She won an award for her reporting, but due to sleep deprivation, never knew what it was called.