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Simon Sinek
Simon Sinek
Simon Sinek

Simon Sinek
Author of "Start With Why"
Simon Sinek teaches leaders and companies how to inspire people. He is leading a movement to find, celebrate and encourage the next generation of great leaders. He writes, consults and speaks all over the world about the concept of Why - the purpose, cause or belief that drives every one of us. Having a clear sense of Why is the one common factor that all great leaders, those able to inspire those around them, possess.
A trained ethnographer, Simon has a lifelong curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. The amazingly simple idea, the Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.
Simon's unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an astounding array leaders and organizations, including: Microsoft, Members of Congress, New York City Ballet, the Director of HIV/AIDS Policy for the US Department of Health and Human Services. Simon also had the honor of presenting his philosophy to the Ambassadors of Bahrain and Iraq and at the Pentagon to the most senior leaders of the US Air Force.
Simon shares his optimism with all who will listen. He speaks at conventions and corporate gatherings around the globe including events organized by Forbes Magazine, American Express and PSFK, a leading trending spotting organization. He also comments regularly for local and national press, including The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, Forbes, FastCompany, CMO Magazine, BusinessWeek and NPR. He is a regular contributor to The HuffingtonPost and BrandWeek and makes regular guest appearances on MSNBC's Your Business, among others.
Simon is active in the not-for-profit world, where he works with various arts organizations, The Abraham Path and the EFE Foundation, an organization devoted to creating opportunities for youth across the Middle East region.
His book, Start With Why, How Great Leaders Inspire Everyone to Take Action, published by Penguin Books, was voted one of the best leadership books of 2009. When not staying in hotels, Simon lives in New York where he also teaches graduate level strategic communications at Columbia University.
Everything Simon does is designed to inspire people to do the things that inspire them.

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“A quick note to say thank you for a powerful session yesterday. I feel like you gave me a language for something that I have been exploring and wrestling with for a long time as a marketer here – so thank you for the personal impact you have had on me. I also got incredible feedback from many participants about how inspired they are - even the video staff and bartender commented to me how powerful the session was! There seems to be a hunger for Why everywhere.”
“Thank you for taking the time to enlighten the Air Force's newest senior leaders. Your candid perspective and clear insight will foster their success for many years and made this year's program an outstanding success. The feedback we received from the group was unanimous—having you there was invaluable and memorable for each of them. Please accept my sincere appreciation for your contribution to this important forum.”
“A quick note to say thank you for a powerful session yesterday. I feel like you gave me a language for something that I have been exploring and wrestling with for a long time as a marketer here – so thank you for the personal impact you have had on me. I also got incredible feedback from many participants about how inspired they are - even the video staff and bartender commented to me how powerful the session was! There seems to be a hunger for Why everywhere.”
“Thank you for taking the time to enlighten the Air Force's newest senior leaders. Your candid perspective and clear insight will foster their success for many years and made this year's program an outstanding success. The feedback we received from the group was unanimous—having you there was invaluable and memorable for each of them. Please accept my sincere appreciation for your contribution to this important forum.”
“I really don't know where to start other than saying thank you! When I got home the night you gave your amazing presentation my wife asked me how the day went and all I could say was WOW! I told her that I didn't even know where to begin and I truly meant it. I was so inspired by the day's events that it was like telling a lifetime of memories and knowing which were the best, and knowing where to start. I can't tell you how amazing it was to have you here and how much you have already changed my life as well as the rest of our team.”
“Simon was one of the most impactful speakers at Birthing of Giants. After each of his 2 sessions, there was a bigger buzz than almost any other speaker over 7 years (and the speaker list is always incredible).”
“Your presentations to our audience at the Sales Summit was extraordinarily well received. Your insights touched a nerve here and left an indelible mark on those who were present. The evaluations were off the chart. Congratulations on a job well done.”
"It is a simple but profound theme that ultimately guides all of us who serve something bigger than ourselves. Mr Sinek's message of "start with why" resonates very clearly with military professionals of all ranks who are sworn to defend a set of ideals in a values-based organization.”
“In one hour Simon Sinek answered 100 questions I have had about my company in terms of why my employees stay, how I can get everyone to be excited about the company instead of just a few, how to sell more services, and how to retain clients. I thoroughly enjoyed hearing him speak.”
"Simon was great - he made a huge impact and was extremely well received..we could not have been more thrilled with his presentation. It has all of us thinking about 'Why'! Thank you for your help in arranging this, we are very pleased."
“The show was a home run and our client was extremely happy with Simon’s keynote. He really got the crowd thinking and I heard many conversations the rest of the night as attendees were discussing their own “Why” for what they do and all were singing his praises. Thank you both for all your help in making our event a success. I look forward to working with CAA in the future.”