Randi Zuckerberg Media
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Former Head of Marketing at Facebook and Current Founder & CEO of Zuckerberg Media
Randi Zuckerberg is the founder and creative director of Zuckerberg Media. As one of the early employees at Facebook, Randi created and ran the social media pioneer's marketing program. She led the company's U.S. election and international politics strategy and created Facebook's livestreaming capability through media partnerships during the 2008 Presidential Inauguration. Randi was nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections that integrated online and TV coverage in unique formats.
Since starting Zuckerberg Media, she has hosted social productions and led the development of projects for BeachMint, the Clinton Global Initiative, Cirque du Soleil, The Tony Blair Faith Foundation and the UN Foundation. Randi has appeared on CNN, Good Morning America, the Today show, Bloomberg News, and ABC's World News. She was also a correspondent for the 2011 Golden Globe Awards and for the World Economic Forum in Davos. She regularly speaks about the future of social media at conferences worldwide. Randi was recently appointed to the United Nations Global Entrepreneurs Council, the World Economic Forum's Global Council on Social Media and the U.S. Broadcasting Board of Governors Commission on Innovation.
Randi holds a bachelor's degree in psychology from Harvard University and lives in Palo Alto with her husband and son.
A Day in the Life of the Modern Consumer: The impact of new or emerging platforms and their influence on consumer behavior.
In this presentation, Randi includes several different outlets prominent in the social media community (i.e. Pinterest, Facebook, Twitter, etc.) as well as the mindset of a modern consumer. Young and exciting business development ideas are also covered: gamification; crowdsourcing; people as platforms & media brands; the change in video & live streaming, etc.
"...her presentation was INCREDIBLY relevant to my group. You can tell she did a great deal of research on the business of my attendees and tied that all together with her expertise and knowledge... Everyone was pleased with her performance (and my group is NOT easy to please) AND we had record breaking attendance in the Opening Keynote Session which is where Randi spoke on the program."
"She was wonderful! Our campus loved her! Her message was perfect and she was the most gracious and fun speaker! What a positive experience for our students, our campus and our sponsor! She is the genuine article, and we are so proud she is our 2012 Woman of Achievement."
- A Day in the Life of the Modern Consumer: The impact of new or emerging platforms and their influence on consumer behavior
- Dot Complicated: The multifaceted complications of our socially transparent world today, including issues of privacy, social identity, authenticity, crowd sourcing, social media integration and the future of social change
- What's Next in Social, Innovation, and How We Interact with the 21st Century Consumer