Linda Kaplan Thaler

Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her 24 years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape. She has authored and composed campaign jingles that are among the industry's gold standard. Some examples are: "I Don't Wanna Grow Up, I'm a Toys 'R' Us Kid" (Toys 'R' Us). "Kodak Moments" (Eastman Kodak), and "The Heart of Communication" (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original music and lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, Ltd., which she founded in 1997. KTG has been ranked by industry publications as the fastest growing New York agency and touted for its breakthrough creative and immediate results. With billings of over $520 million, its clients include Procter & Gamble's Clairol Herbal Essences global brand, among other Procter & Gamble hair care brands, Dawn and Swiffer, AFLAC Insurance, Continental Airlines, Pfizer, the American Red Cross, Coldwell Banker, Panasonic, Ruby Tuesday, and Lane Bryant. Advertising Women of New York named Linda Kaplan Thaler 2001 Advertising Woman of the Year.

As the co-author of BANG! Getting Your Message Heard In A Noisy World, Linda has created a savvy marketing book with counter-intuitive insights and proven strategies for selling any product or service. BANG! debuted as a Wall Street Journal Best-selling business book and is getting rave reviews from folks like James Patterson to James Carville to Publisher's Weekly to the Miami Herald. Harvard Business School and Yale have included Bang! as a recommended read.

Linda Kaplan Thaler have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In her latest book, The Power of Nice, Linda (along with Robin Koval), through their own experiences and the stories of other people and businesses, demonstrate why, contrary to conventional wisdom, nice people finish first. Turning the well-known adage of "Nice Guys Finish Last" on its ear, The Power of Nice shows that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.