Cindy Crawford is one of the most recognizable faces in the world, having appeared on over 600 magazine covers worldwide. Crawford's reputation as being both a smart and savvy businesswoman has allowed her the opportunity to foray into many different aspects of commerce. Crawford's name and face have been responsible for launching numerous new brands, as well as repositioning such classic staples as Revlon and Pepsi.
Crawford has recently seen one of her biggest business endeavors come to life with the launch of, "Cindy Crawford Home" in the fall of 2005. "Cindy Crawford Home," was originally available exclusively with southeast furniture giant, Rooms To Go. Rooms To Go is the top furniture company in the country and is a well-known name among furniture shoppers with the reputation of innovative room packaging to make fashionable furniture affordable. By partnering with Rooms To Go, Crawford is able to offer a furniture collection to a wide audience that reflects her aesthetic, her lifestyle, and her commitment to affordable comfort. The licensing program was such a huge success, "Cindy Crawford Home" has now branched out on a national level, selling to over 11 stores including; R.C. Willey, Art Van and Raymour & Flanigan. In addition to the success of "Cindy Crawford Home," other licensee programs are currently in development in the home category such as linens, and home accessories that will be available in the summer of 2007.
Crawford has also seen successful with another recent business endeavor on the development and distribution of "Meaningful Beauty," a skincare line created with the company Guthy-Renker and renowned doctor Jean Louis Sebagh. "Meaningful Beauty" is currently available on Cindy's web-site, infomercial and QVC.
Crawford has also been associated with such international brands as Ripley's Department Store in South America and Munthe in Scandinavia. In 2001, Crawford launched her own signature fragrance line with Cosmopolitan Cosmetics internationally. In the U.S. Crawford has worked with such reputable companies as Revlon, Visa and Pepsi. Crawford was most recently the face of Liz Claiborne's 2006 spring campaign and can be seen in the NY & Company summer 2007 campaign.
Crawford has been a worldwide spokesperson for Omega watches for over 10 years and is one of Omega's busiest working global ambassadors to date. Crawford began working with Omega in 1995 and partners with the company in advertising campaigns but is also actively involved in events and product design. She has traveled the world on behalf of Omega International to such countries as; Malaysia, Spain, Switzerland, New Zealand, Italy, France and China. Crawford has also partnered with Ellen Tracy and Foster Grant for many years. In addition, Crawford is a spokesperson for 24 Hour Fitness, Remington Hair products, EAS Health and Sports Products and she also served as a Board Member and strategic advisor for the successful online company eStyle.com, a manufacturing and retail company of maternity wear, nursery accessories, baby and kids clothing and toys.
Crawford is a highly recognized personality having gained considerable notoriety as the host of MTV's House of Style from 1989-1995 and guest host of talks shows such as Good Morning America and Regis and Kathie Lee. In addition, Crawford's 1993 Pepsi commercial is still one of the most notable and award-winning commercials ever. Crawford is also an accomplished author, having succeeded with her first book Cindy Crawford's Basic Face and served as a contributor to a children's book, About Face.
Crawford made the move to producing in 1992 with the highly successful Cindy Crawford/Shape Your Body Workout. In addition to starring in the exercise video, which she developed with personal trainer Radu, Cindy also served as an executive producer. Topping Billboard's Health and Fitness charts since its debut in October 1992, the video has sold over 2 million copies in the United States alone.
Due to the overwhelming response to the Shape Your Body Workout, Crawford re-teamed with Radu and Good Times Home Video to release a follow-up called The Next Challenge, which has also proven to be a best-seller. Crawford followed-up with CindyCrawford-A New Dimension.
Born and raised in DeKalb, Illinois, Crawford competed in Elite Model Management's Look of the Year competition in 1983 and placed among the top 15 finalists. She went on to become one of the most successful models of all time. Her commercial introducing Pepsi's new look was a finalist for Advertising Age's "The Best Awards 1991" and in 2002, Crawford appeared in a second Diet Pepsi commercial that launched on the Superbowl.
Crawford is a longtime supporter of the Leukemia Society and joined forces with the pharmaceutical company, Ortho-Biotec, to publicize the "Strength for Caring Program," which offers assistance to caregivers and families of cancer patients.
Crawford is married to businessman Rande Gerber and they reside in Malibu with their two children, Presley and Kaia